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Run For the Bottom: Taco Bell Tries Out New 'Low Brow' Menu
Photo by via the Javier Aroche on Flickr
Taco Bell announced today that they'll be launching a vast new array of low brow items under $1 to their menu, to which we thought, "How the heck can fast food get any cheaper? Is this a game of fast food limbo? How low can you go?"
It all sounds a bit schitzophrenic, honestly, considering just last month Taco Bell made an annoucement that they wanted to be viewed as healthy. The goal was to have 20 percent of its combo meals will meet nutritional guidelines for calories and fat set out by the federal government by 2020. (That means a single meal would have about a third of the recommended intake of about 2,000 to 2,500 calories, based on the assumption that people eat three meals a day.)
The fast food chain has been entertaining the idea of going a bit healthier with items crafted by "Top Chef Masters" alum Lorena Garcia, but apparently that's not catering to their real customers.
At the end of the day, it's the drunks and teens with bad judgment and pregnant ladies and stoners who are paying the bills, not health nuts.
And as much as we're all for access to healthy food, the drive-thru isn't the place to find it—at least in any palatable form. It's going to take some serious reform for that to happen. So for now we say keep rocking those Doritos Tacos Locos and 39 cent burritos, because the weekend is almost here and we're definitely going to have a case of the drunchies.
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