Support for LAist comes from
Made of L.A.
Stay Connected

Share This

This is an archival story that predates current editorial management.

This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.

Food

Run For the Bottom: Taco Bell Tries Out New 'Low Brow' Menu

tacobell.jpg
Photo by via the Javier Aroche on Flickr
Our June member drive is live: protect this resource!
Right now, we need your help during our short June member drive to keep the local news you read here every day going. This has been a challenging year, but with your help, we can get one step closer to closing our budget gap. Today, put a dollar value on the trustworthy reporting you rely on all year long. We can't hold those in power accountable and uplift voices from the community without your partnership.

Taco Bell announced today that they'll be launching a vast new array of low brow items under $1 to their menu, to which we thought, "How the heck can fast food get any cheaper? Is this a game of fast food limbo? How low can you go?"

It all sounds a bit schitzophrenic, honestly, considering just last month Taco Bell made an annoucement that they wanted to be viewed as healthy. The goal was to have 20 percent of its combo meals will meet nutritional guidelines for calories and fat set out by the federal government by 2020. (That means a single meal would have about a third of the recommended intake of about 2,000 to 2,500 calories, based on the assumption that people eat three meals a day.)

The fast food chain has been entertaining the idea of going a bit healthier with items crafted by "Top Chef Masters" alum Lorena Garcia, but apparently that's not catering to their real customers.

At the end of the day, it's the drunks and teens with bad judgment and pregnant ladies and stoners who are paying the bills, not health nuts.

Support for LAist comes from

And as much as we're all for access to healthy food, the drive-thru isn't the place to find it—at least in any palatable form. It's going to take some serious reform for that to happen. So for now we say keep rocking those Doritos Tacos Locos and 39 cent burritos, because the weekend is almost here and we're definitely going to have a case of the drunchies.

Most Read