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Taco Bell Expands Sale Of Waffle Taco Breakfast Sammy

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Photo courtesy of Taco Bell
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First they said they wanted to be viewed as healthy, then they launched a "low brow" menu, then they ditched kids meals, and now they're jumping on the hybridized food trend. Is anyone else confused by Taco Bell's schizophrenic marketing behavior?

Though many are excited about the latest breakfast sammy/taco/waffle to hit the market along with the likes of the ramen burger and the cronut, we're just confused.

The new breakfast taco is made by filling a folded waffle shell with sausage and scrambled eggs. A packet of syrup comes with the otherwise savory taco, which runs 89 cents. Sounds like a stoner's wet dream.

The waffle taco was first introduced in the test market of Newport Beach, but is now going to go further into the American market.

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Says the Times:

The fast food creation, which features eggs and sausage folded up in a waffle, became the best-selling morning menu item at the five Taco Bell restaurants where it debuted this year. Starting Thursday, the mash-up will expand to 100 eateries in Fresno; Omaha; and Chattanooga, Tenn. - an extension first reported by the Associated Press. Other breakfast menu items being tested in the 100 stores include fruit-topped yogurt and the AM Crunchwrap, the company said.

For company that wanted to be viewed as healthy, this seems like a step backwards. And though it is notably more pricey, Roscoe's chicken and waffles sounds so much more delicious.