Support for LAist comes from
We Explain L.A.
Stay Connected

Share This


Ventura Boulevard of Broken Dreams?

LAist relies on your reader support.
Your tax-deductible gift today powers our reporters and keeps us independent. We rely on you, our reader, not paywalls to stay funded because we believe important news and information should be freely accessible to all.

Ventura Blvd. in Sherman Oaks | Photo by

Today's Daily News takes a look at one of Los Angeles' main streets, Ventura Boulevard, and how it's faring in the current economic crisis. Not surprisingly, things are not going well for business owners whose shops are located on "the San Fernando Valley's most robust commercial strip."

They profile six businesses, some of whom echo each others' fears about the decline in business, and noting that their patrons come in less frequently because their own finances are uncertain, or that the businesses may soon find it hard to make their ends meet.

Some businesses, though, are doing well, like a shoe repair store (emblematic of folks fixing what's broke rather than buying new) and a gym (New Year's resolutions, anyone?). No mention of how the new parking rates and time limits are affecting them, either, but when owners notice shoppers' wish for cheaper goods and services, more money spent for less time to park is bound to have a negative impact on businesses.