Support for LAist comes from
We Explain L.A.
Stay Connected

Share This

News

Ventura Boulevard of Broken Dreams?

VenturaBlvd_SOaks.jpg
LAist relies on your reader support, not paywalls.
Freely accessible local news is vital. Please power our reporters and help keep us independent with a donation today.

Ventura Blvd. in Sherman Oaks | Photo by lavocado@sbcglobal.net/Flickr

Today's Daily News takes a look at one of Los Angeles' main streets, Ventura Boulevard, and how it's faring in the current economic crisis. Not surprisingly, things are not going well for business owners whose shops are located on "the San Fernando Valley's most robust commercial strip."

They profile six businesses, some of whom echo each others' fears about the decline in business, and noting that their patrons come in less frequently because their own finances are uncertain, or that the businesses may soon find it hard to make their ends meet.

Some businesses, though, are doing well, like a shoe repair store (emblematic of folks fixing what's broke rather than buying new) and a gym (New Year's resolutions, anyone?). No mention of how the new parking rates and time limits are affecting them, either, but when owners notice shoppers' wish for cheaper goods and services, more money spent for less time to park is bound to have a negative impact on businesses.