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Hollywood, We Have the Technology: Web Originals Take Over

Digital Hollywood - where entertainment meets tech
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"Call it the New Hollywood," says Jonathan Small, General Manager of Break Media's Creative Lab. "Going pro" is the trend, according to new media agent Brandon Martinez of Abrams Artist Agency.

A $1,600 home-grown video can be just as popular as a million-dollar Nike commercial, according to Blip.TV's Dina Kaplan, leaning into the microphone. "We have the metrics to prove it."

Disruptive. Convergent. Evolving. Whatever you want to call the rising tide of original digital entertainment content, there was no doubt at the spring Digital Hollywood, held May 3-6 at the Lowe's Hotel Santa Monica, that Web-native forms of entertainment are taking over.