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The LAist Interview: Kerith Elizabeth Henderson
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In the crowded field of public relations, marketing, specialty novelty/luxury items, and events, Kerith Elizabeth Henderson has her own thing going. Kerith’s experience of developing her own business is a noteworthy tale for folks trying to find their way and forge careers in creative, non-traditional ways while having fun. Plus it’s a reminder to us all that publicists are people too, ahem.
Age and Occupation:
31. President of PRess, co-owner of PiscesSoap.com and Marketing Director of Red Carpet Boutique.
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How long have you lived in Los Angeles, and which neighborhood do you live in?
I am a native Angeleno -- my parents were transplants though (New York, New Mexico). I recently purchased a house in Hancock Park but I have lived all over this huge city: Los Feliz, Silverlake, West Hollywood, Fairfax District, Sherman Oaks, North Hollywood, Northridge, Canoga Park, Altadena, Sylmar, Studio City...
Where are you from?
I grew up in Sherman Oaks...back when everyone hung out at the Sherman Oaks Galleria and said "Like, ya know" and "Gag me with a spoon". I was a total Valley Girl -- I thought that Sherman Oaks was the only place on earth.
What are some of the challenges and advantages of starting a creative business and marketing it in LA?
Fortunately, I haven't run into very many challenges of managing a creative business based on being in Los Angeles. This location tends to actually add appeal for potential customers, clients and editors. I do however run into all of the typical challenges that others who are self-employed and creative run into. Money is always an issue and I never have enough time in the day!
If anything, I feel that for a city this size, we should have better resources for small business owners and those in creative fields. We don't really have a "hub" where we can all hook up at. This is when I tend to be envious of other cities like New York and San Francisco.
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Is the competition here fiercer than it is in other cities?
Los Angeles is all I know work-wise, so that is a hard question to answer. I feel that as long as I am motivated, think in a creative manner and stay centered, there will always be a place for me. I am not concerned about who my competition may or may not be.
As Editor-in-Chief of our newsroom, I’m extremely proud of the work our top-notch journalists are doing here at LAist. We’re doing more hard-hitting watchdog journalism than ever before — powerful reporting on the economy, elections, climate and the homelessness crisis that is making a difference in your lives. At the same time, it’s never been more difficult to maintain a paywall-free, independent news source that informs, inspires, and engages everyone.
Simply put, we cannot do this essential work without your help. Federal funding for public media has been clawed back by Congress and that means LAist has lost $3.4 million in federal funding over the next two years. So we’re asking for your help. LAist has been there for you and we’re asking you to be here for us.
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