Congress has cut federal funding for public media — a $3.4 million loss for LAist. We count on readers like you to protect our nonprofit newsroom. Become a monthly member and sustain local journalism.
This is an archival story that predates current editorial management.
This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.
The LAist Interview: Kerith Elizabeth Henderson
()
In the crowded field of public relations, marketing, specialty novelty/luxury items, and events, Kerith Elizabeth Henderson has her own thing going. Kerith’s experience of developing her own business is a noteworthy tale for folks trying to find their way and forge careers in creative, non-traditional ways while having fun. Plus it’s a reminder to us all that publicists are people too, ahem.
Age and Occupation:
31. President of PRess, co-owner of PiscesSoap.com and Marketing Director of Red Carpet Boutique.
Support for LAist comes from
How long have you lived in Los Angeles, and which neighborhood do you live in?
I am a native Angeleno -- my parents were transplants though (New York, New Mexico). I recently purchased a house in Hancock Park but I have lived all over this huge city: Los Feliz, Silverlake, West Hollywood, Fairfax District, Sherman Oaks, North Hollywood, Northridge, Canoga Park, Altadena, Sylmar, Studio City...
Where are you from?
I grew up in Sherman Oaks...back when everyone hung out at the Sherman Oaks Galleria and said "Like, ya know" and "Gag me with a spoon". I was a total Valley Girl -- I thought that Sherman Oaks was the only place on earth.
What are some of the challenges and advantages of starting a creative business and marketing it in LA?
Fortunately, I haven't run into very many challenges of managing a creative business based on being in Los Angeles. This location tends to actually add appeal for potential customers, clients and editors. I do however run into all of the typical challenges that others who are self-employed and creative run into. Money is always an issue and I never have enough time in the day!
If anything, I feel that for a city this size, we should have better resources for small business owners and those in creative fields. We don't really have a "hub" where we can all hook up at. This is when I tend to be envious of other cities like New York and San Francisco.
Support for LAist comes from
Is the competition here fiercer than it is in other cities?
Los Angeles is all I know work-wise, so that is a hard question to answer. I feel that as long as I am motivated, think in a creative manner and stay centered, there will always be a place for me. I am not concerned about who my competition may or may not be.
As Editor-in-Chief of our newsroom, I’m extremely proud of the work our top-notch journalists are doing here at LAist. We’re doing more hard-hitting watchdog journalism than ever before — powerful reporting on the economy, elections, climate and the homelessness crisis that is making a difference in your lives. At the same time, it’s never been more difficult to maintain a paywall-free, independent news source that informs, inspires, and engages everyone.
Simply put, we cannot do this essential work without your help. Federal funding for public media has been clawed back by Congress and that means LAist has lost $3.4 million in federal funding over the next two years. So we’re asking for your help. LAist has been there for you and we’re asking you to be here for us.
We rely on donations from readers like you to stay independent, which keeps our nonprofit newsroom strong and accountable to you.
No matter where you stand on the political spectrum, press freedom is at the core of keeping our nation free and fair. And as the landscape of free press changes, LAist will remain a voice you know and trust, but the amount of reader support we receive will help determine how strong of a newsroom we are going forward to cover the important news from our community.
Please take action today to support your trusted source for local news with a donation that makes sense for your budget.
Thank you for your generous support and believing in independent news.
Chip in now to fund your local journalism
(
LAist
)
Trending on LAist
-
With less to prove than LA, the city is becoming a center of impressive culinary creativity. -
Nearly 470 sections of guardrailing were stolen in the last fiscal year in L.A. and Ventura counties.
-
Monarch butterflies are on a path to extinction, but there is a way to support them — and maybe see them in your own yard — by planting milkweed.
-
With California voters facing a decision on redistricting this November, Surf City is poised to join the brewing battle over Congressional voting districts.
-
The drug dealer, the last of five defendants to plead guilty to federal charges linked to the 'Friends' actor’s death, will face a maximum sentence of 65 years in prison.
-
The weather’s been a little different lately, with humidity, isolated rain and wind gusts throughout much of Southern California. What’s causing the late-summer bout of gray?
Best of LAist