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LAist Interview: Nicole Simpson

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Haven't you just wanted to escape the shackles of corporate America and become your own boss? Nicole Simpson is living proof that it's possible to achieve that dream. Once a senior executive for top advertising agencies servicing clients in the entertainment and packaged goods industries, she chucked it all to open her own boutique in Beverly Hills.

Occupation:
I own and operate a gift shop called Nicole's Beverly Hills

How long have you lived in Los Angeles, and which neighborhood do you live in?
I have lived in Los Angeles for 20+ years. I enjoy living on the Westside.

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Why do you live in Los Angeles?
Because Los Angeles offers:
Great weather most of the year and magnificent mountains
Breath taking sunsets over the beautiful ocean
Choices like skiing, sailing and surfing in the same day
Convenient travel to the East Coast, Las Vegas, San Francisco, Europe, Asia and Australia
A variety of restaurants that offer cuisine from many cultures
A smorgasbord of entertainment choices

What challenges do you face as a small business owner in LA County?
The biggest challenge is marketing to and reaching the frequent shoppers, entertainment and corporate customers.

What local artisan or craft worker do you like to patronize?
I like the work of visual artist Emmy Lu.