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What Kind of Green is Hollywood Really Interested in?

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Photo by Hot Meteor via Flickr

In recent weeks, Los Angeles seems to be the “it” city when it comes to becoming eco-friendly. First, Gov. Schwarzenegger held the Global Climate Summit in Beverly Hills. Shortly thereafter, Mayor Villarigosa announced plans for Solar LA in his continued effort under GREEN LA. And then, earlier this week, iHollywood Forum hosted “Hollywood Goes Green”, inviting industry and advertising personnel to attend and learn what has been done, and can continue to be done, in the effort to go green.

For anyone who has ever been to a film set knows the amount of environmental waste created from a simple production. There are water bottles, generators, air conditioned trailers, wasted food, equipment trucks and the list can go on and on. The opportunity to reduce the amount of emissions released is vast. And, this seemed like an opportunity to relate success stories, and for others to learn and apply back in the daily grind.

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Success stories were shared and need to be revered. For example, there was a presentation by Joshua Mark from FOX, who seems to be an industry leader in greening a multitude of their events like the Emmy’s, the Super Bowl and American Idol, resulting in a 1.6M lb reduction in CO2. The TV series, “24” is the very first carbon neutral production and the entire lot has committed to becoming carbon neutral by 2010.