Mike Prasad, Credited for Inventing the 'Kogi Effect,' Leaves Kogi BBQ
Looks like Kogi BBQ is losing some of its roots as it expands from the streets to a permanent address. Mike Prasad, the brand/social media guy for Kogi (and credited for bringing the Twitter idea to the table), has severed ties with the mobile food truck king."Yes, you read correctly; Mike will no longer be putting up with Alice Shin’s taco-fueled demands - and by all accounts she is VERY demanding, to put it nicely," explained L.A. tech news blog, lalawag. "Several sources claim she is a 'complete pain in the ass to deal with'. She is no doubt tossing beef all over the truck at the thought of losing the man behind their success... Our advice? Hit the grilled cheese truck. Better food, and less attitude."
Speaking of attitude, we are reminded of the now-deleted rant once posted on Kogi's blog entitled "Dear Hypesters, this shizz has GOT to STOP." Kogi is currently working on a brick and mortar restaurant on the Westside.