Homeboy Hangin' Tough With New Retail Line of Chips & Salsas
By Ana Bustilloz/Special to LAist
Homeboy Industries, the local non-profit that provides rehabilitation and job training for ex-gang members, has experienced some financial turbulence of late, but with help from LA County and other community supporters, they're hanging tough.
Today, the organization announced that Homeboy Tortilla Chips and Salsas will be sold at Ralphs stores in Southern California. Homeboy Industries founder, Father Greg Boyle was inspired by Paul Newman’s “product to non-profit” business, Newman’s Own and hopes this will be "part of a turnaround effort that began last year to make Homeboy Industries financially sustainable."
Homeboy Salsas come in five delicious flavors: Mango, Salsa Verde, Pico de Gallo (mild and hot), Mole, and Mayor Villaraigosa's favorite, Morita. The salsas are inspired by recipes from Chef Pati Zarate of Homegirl Café in Downtown LA.
The chips and salsas are available in Ralphs stores now, just in time for Super Bowl parties and March Madness madness. Look for Ralphs in-store promotions and samples of Homeboy Salsa and Tortilla Chips coming to your neighborhood via a Homeboy Food Truck.