From the Farmers Market to Your Freezer: The Best Popsicles in L.A.
For Emily Zaiden, her popsicle business started with how all delicious things should begin: with an undaunting passion for the food she loves, in this case, desserts. "I've always been a frozen dessert fanatic," the Echo Park resident, Laurel Canyon native, explained over the phone from her company kitchen. "In elementary school for the inventions convention, I invented an ice cream flavor," she said with a laugh.
With flavors like mojito, strawberry lemonade, orange blossom and avocado vanilla, The Popshop has developed a small cult following and for good reason. The simple-ingredient listed treats yield robust gourmet flavors--an explosion of tasty freshness, if you will.
"The popsicles that are out there in the stores, even the 'natural ones,' a lot of times don't have a lot of flavor... they are over sweetened and you can't taste the flavors," says Zaiden, whose popsicles tend to only carry four ingredients, one of them being filtered water. "You dont need to add a billion ingredients. It's so round about the way things are made. You add four million things to make it taste the like the original thing you started with."