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Fresh & Easy Closing 30 Stores In SoCal
Photo by Benjamin Page via the LAist Featured Photos pool
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Fresh & Easy announced that it will be closing about 50 stores throughout California, Arizona and Nevada—and 30 of those right here in Southern California. That means that about 30% of the 167 stores in the chain are closing.
Fresh & Easy was a venture by the UK grocer Tesco, but the concept didn't do well on this side of the Atlantic. The company declared bankruptcy in 2013 and was bought up by Yucaipa Co, which shuttered many locations. Now the company says that it's trying to switch gears to become a cross between a grocery store and convenience store. The company said that they are closing locations where this concept won't make sense, according to CEO Jim Keyes, in a YouTube video since taken down but transcribed by CBS Los Angeles:
“Fresh & Easy has spent much of the past year and a half since transitioning to new ownership transforming into a new business focused on delivering a new vision of modern convenience. This transformation was always going to be a challenge but the company has accomplished several major initiatives including a massive renovation project and re-launch in Las Vegas with an all-new fresh food concept. Just this month the company rolled out a new e-commerce Click & Collect service in Las Vegas, which will serve as a test for a wider rollout. Fresh & Easy has also put innovation at the forefront of the transformation of its food manufacturing business, building a successful third-party business model out of its Riverside commissary facilities. "The company is now in a better position to rationalize its store base and divest locations that do not meet the criteria of Fresh & Easy’s model of modern convenience. This move allows the company to redeploy capital into development and growth, including a 3,000 to 5,000 square foot store to provide a higher level of convenience and greater density. Fresh & Easy is also working with ADMI, the innovative firm behind the design of the Apple Store, to design the Fresh & Easy store of the future - a concept that the company believes represents the future of convenience retail and puts Fresh & Easy into a category of one: the only fresh food convenience store.”
Foothill Boulevard and Second Avenue, Arcadia Alosta and Citrus, Azusa
Valley View and La Palma, Buena Park
Arneill Road and Las Posas Road, Camarillo
Chino Hills Parkway and Eucalyptus Avenue, Chino Hills
Central and Rosecrans, Compton
Ontario and Rimpau, Corona
Newport Boulevard and Harbor Boulevard, Costa Mesa
Pacific Coast Highway and 8th Street, Hermosa Beach
Limonite Avenue and Clay Street, Jurupa Valley
Beach Boulevard and Whittier Boulevard, La Habra
Imperial and Santa Gertrudes, La Mirada
Woodruff and South, Lakewood
Spring Street and Palo Verde Avenue, Long Beach
Palos Verdes and Western, Los Angeles
Central and Adams, Los Angeles
Tampa Avenue and Nordhoff Street, Los Angeles
Wendy Drive and Old Conejo Road, Newbury Park
Lindero Canyon Road and Kanan Road, Oak Park
Euclid Avenue and Philadelphia Street, Ontario
Rose Avenue and Gonzales Road, Oxnard
California Boulevard and Lake Avenue, Pasadena
Foothill Boulevard and Vineyard Avenue, Rancho Cucamonga
Foothill Boulevard and Day Creek Boulevard, Rancho Cucamonga
Arlington and Madison, Riverside
Foothill Boulevard and Pali Avenue, Tujunga
8th Street and Mountain Avenue, Upland
Telegraph Road and Day Road, Ventura
Alameda Street and Florence Avenue, Walnut Park
Goldenwest and McFadden, Westminster
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