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Fresh & Easy Closing 30 Stores In SoCal

Photo by Benjamin Page via the LAist Featured Photos pool
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Fresh & Easy announced that it will be closing about 50 stores throughout California, Arizona and Nevada—and 30 of those right here in Southern California. That means that about 30% of the 167 stores in the chain are closing.

Fresh & Easy was a venture by the UK grocer Tesco, but the concept didn't do well on this side of the Atlantic. The company declared bankruptcy in 2013 and was bought up by Yucaipa Co, which shuttered many locations. Now the company says that it's trying to switch gears to become a cross between a grocery store and convenience store. The company said that they are closing locations where this concept won't make sense, according to CEO Jim Keyes, in a YouTube video since taken down but transcribed by CBS Los Angeles:

“Fresh & Easy has spent much of the past year and a half since transitioning to new ownership transforming into a new business focused on delivering a new vision of modern convenience. This transformation was always going to be a challenge but the company has accomplished several major initiatives including a massive renovation project and re-launch in Las Vegas with an all-new fresh food concept. Just this month the company rolled out a new e-commerce Click & Collect service in Las Vegas, which will serve as a test for a wider rollout. Fresh & Easy has also put innovation at the forefront of the transformation of its food manufacturing business, building a successful third-party business model out of its Riverside commissary facilities. "The company is now in a better position to rationalize its store base and divest locations that do not meet the criteria of Fresh & Easy’s model of modern convenience. This move allows the company to redeploy capital into development and growth, including a 3,000 to 5,000 square foot store to provide a higher level of convenience and greater density. Fresh & Easy is also working with ADMI, the innovative firm behind the design of the Apple Store, to design the Fresh & Easy store of the future - a concept that the company believes represents the future of convenience retail and puts Fresh & Easy into a category of one: the only fresh food convenience store.”

Employees told CBS Los Angeles that the closure date they've been told is April 3. Here are the stores closing around Southern California, which could be good to bookmark in case you're looking for sales:
Foothill Boulevard and Second Avenue, Arcadia Alosta and Citrus, Azusa

Valley View and La Palma, Buena Park

Arneill Road and Las Posas Road, Camarillo

Chino Hills Parkway and Eucalyptus Avenue, Chino Hills

Central and Rosecrans, Compton

Ontario and Rimpau, Corona

Newport Boulevard and Harbor Boulevard, Costa Mesa

Pacific Coast Highway and 8th Street, Hermosa Beach

Limonite Avenue and Clay Street, Jurupa Valley

Beach Boulevard and Whittier Boulevard, La Habra

Imperial and Santa Gertrudes, La Mirada

Woodruff and South, Lakewood

Spring Street and Palo Verde Avenue, Long Beach

Palos Verdes and Western, Los Angeles

Central and Adams, Los Angeles

Tampa Avenue and Nordhoff Street, Los Angeles

Wendy Drive and Old Conejo Road, Newbury Park

Lindero Canyon Road and Kanan Road, Oak Park

Euclid Avenue and Philadelphia Street, Ontario

Rose Avenue and Gonzales Road, Oxnard

California Boulevard and Lake Avenue, Pasadena

Foothill Boulevard and Vineyard Avenue, Rancho Cucamonga

Foothill Boulevard and Day Creek Boulevard, Rancho Cucamonga

Arlington and Madison, Riverside

Foothill Boulevard and Pali Avenue, Tujunga

8th Street and Mountain Avenue, Upland

Telegraph Road and Day Road, Ventura

Alameda Street and Florence Avenue, Walnut Park

Goldenwest and McFadden, Westminster