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ESPN Match Truck Hits Streets in LA (& NYC) Today

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What do the Kogi BBQ truck and the World Cup have in common? Well, if you've seen the hungry crowds that Kogi attracts, you could say it's something of a spectator sport. And both celebrate different nationalities coming together for something good. But that's where the similarities end. So, is there any way to combine these two seemingly disparate phenomena?

ESPN wanted to find out, and the result of their Kogi/World Cup mash-up, the ESPN Match Truck, makes its public debut on the streets of Los Angeles (and New York City) today to coincide with the beginning of the World Cup. You can follow the LA Truck's Twitter at ESPNWCTruckLA. LAist got a sneak peek of this truck during their final "rehearsal" on the Disney studio lot this past Wednesday.