Support for LAist comes from
We Explain L.A.
Stay Connected

Share This

This is an archival story that predates current editorial management.

This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.


Kogi BBQ Grossed $2 Million in First Year of Business

Photo: Tom Andrews/LAist
We need to hear from you.
Today during our spring member drive, put a dollar value on the trustworthy reporting you rely on all year long. The local news you read here every day is crafted for you, but right now, we need your help to keep it going. In these uncertain times, your support is even more important. We can't hold those in power accountable and uplift voices from the community without your partnership. Thank you.

Speaking of the recent Kogi BBQ growth and drama of losing the person who developed its Twitter strategy, let's step back to last week's Wall Street Journal article on the king of mobile food trucks. Specifically, buried at the bottom, is this amazing fact: "Mr. Choi says that in its first year of operation, Kogi grossed about $2 million from check averages of roughly $13 a person. Mr. Choi earns a $90,000 salary; a manager on each truck earns about $38,000. Profit margins are around 20%, which has enabled Mr. Choi and the Mangueras to put money aside for a restaurant." Wow. An estimated 65 food trucks are now on the road (you can see many of them on our master list) and we're curious which ones can achieve similar results in the future.

Most Read