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Speaking of the recent Kogi BBQ growth and drama of losing the person who developed its Twitter strategy, let's step back to last week's Wall Street Journal article on the king of mobile food trucks. Specifically, buried at the bottom, is this amazing fact: "Mr. Choi says that in its first year of operation, Kogi grossed about $2 million from check averages of roughly $13 a person. Mr. Choi earns a $90,000 salary; a manager on each truck earns about $38,000. Profit margins are around 20%, which has enabled Mr. Choi and the Mangueras to put money aside for a restaurant." Wow. An estimated 65 food trucks are now on the road (you can see many of them on our master list) and we're curious which ones can achieve similar results in the future.
