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New Smoothie Producer Hopes To Eliminate Childhood Hunger

Photo courtesy of Plum Organics on Facebook
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In a country that's known for its obesity epidemic, it might be hard to believe that so many young children are going without food. An astounding 50 million people in the U.S. —one in four of which are children —don’t know where their next meal is coming from. This issue has been addressed by documentaries like "A Place at the Table" and charity events like Taste of the Nation, and now a new start-up called Plum Organics is hoping to chip in.

The smoothie, which is called The Full Effect, is made with apples, spinach, carrot, white beans and oats, making it a complete nutrition supplement compared to the french fries and fast food most American kids are used to getting in some of our country's food deserts. Co-founder and CEO Neil Grimmer thinks it could have a profound impact locally.

According to ABC, the company has rolled out a half-million pouches to charitable organizations like the Children's Institute, which helps families in Echo Park, South L.A. and others.