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News

Mattel Announces Collection of 'Mad Men' Dolls

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Los Angeles-based toy powerhouse Mattel has the grown-ups' attention today after announcing they will debut 4 dolls based on popular Mad Men characters this summer, according to the NY Times. Part of their Barbie Fashion Model Collection, the Don Draper, Betty Draper, Joan Holloway, and Roger Sterling dolls "will be the first licensed line for that collection."

Considering the questionable of mores represented by the characters being immortalized in plastic (Roger's extramarital dalliance with Joan, Don's extramarital dalliances with anyone in a skirt) and their of-the-era vices (drinking, smoking et al), the toy company's squeaky-clean image stands to be a bit sullied. However, while the dolls come with some period accesories, "like hats, overcoats, pearls and padded undergarments," they will not come with "cigarettes, ashtrays, martini glasses or cocktail shakers."

Mattel says they will make 7-10k copies of each doll, which will be sold in specialty shops and online at a Barbie site and Mad Men's network site, AMC. They will retail for $74.95 and will be available in July--the same time the series' fourth season premieres on television.