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Video: Gird Your Flannel, Courtney Love is Shilling For E-cigs

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For those of us who recall the days when Courtney Love was spewing rage into a microphone and channeling her inner demon via messy lipstick and torn clothing, the following news is nothing short of shocking: She's now shilling for e-cigarettes.

E-cigarettes, you're probably aware, are a health-conscious way to still enjoy the occasional smoke without destroying your heart, lungs, mouth, blood and so forth. They can be smoked indoors, and the new ad campaign is attempting to capitalize on the rebel within each smoker that, they seem to claim, can still be channeled by something you have to plug in rather than light up.

Anyway, Love's ad features her at some kind of British palace for some kind of weird fancy party, smoking and gazing out the window. She's approached by an older woman who requests that she put it out, and then and only then do we find out what it is that she's really smoking: