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Struggling hipster brand American Apparel announced today that it is closing stores and laying off workers as part of a $30 million cost-cutting effort.
In the wake of nearly two dozen lawsuits from ousted CEO Dov Charney and successive annual losses, the downtown Los Angeles-based company is hoping that major cost cutting measures over the next 18 months will help keep them afloat. The retailer did not say how many of its roughly 10,000 workers would be let go or how many of its 239 stores would close. In April, American Apparel announced nearly 200 layoffs, with a majority of the job losses coming from the company's manufacturing operations in Southern California.
The company says it will close "underperforming retail locations" in "unprofitable and over-saturated markets," while it also plans to "look to add new stores in profitable fast-growing territories," according to CNN Money. Even if costs are cut and revenue increases, however, the company says there's no guarantee that it will meet funding requirements for the next 12 months without raising additional capital. Since 2010, the market value of American Apparel has plunged dramatically from $540 million to about $90 million.
