The Brief

If you attend an LAist event or listen to one of our podcasts, you’ll hear an acknowledgement that we operate within the homelands of the Gabrielino Tongva people. The tribe is one of many that has lived on and tended the land now called California.

“We recognize the painful history of displacement, settler colonialism, and erasure of the People, their language, including place names, and their sovereignty,” our statement reads.

We’ve also got resources for adults, but not a whole lot of kid-friendly ways to learn more about the original stewards of Southern California and today’s Indigenous communities.

“If parents really want to be diligent about it, they have to educate themselves first,” said Gregg Castro, the culture director for the Association of Ramaytush Ohlone, a Northern California tribe. “Then go along that same path with their kids.”

Castro, who is also T’rowt’raahl Salinan and Rumsien, suggested a locally produced documentary series “Tending the Wild,” which explores how Indigenous knowledge of plant and animal life has shaped the environment.

UCLA’s digital storytelling project Mapping Indigenous LA illuminates the lives of the original inhabitants of the Los Angeles Basin as well as those who have relocated and migrated here, including Pacific Islanders and the Indigenous diaspora of Latin America.

Once you’ve done the homework, here are a few family-friendly places to explore, but keep in mind, much of the area we now live in was once someone else’s home.

“Let the sun shine on you, let leaves fall on you,” Castro said. “Let flies and critters buzz around you and understand that you're only part of it, not the apex of it.”

Read Native stories

The Los Angeles Public Library curated Native American themed reading lists for children and teens.

Cindi M. Alvitre tells the Tongva creation story in "Waa’aka’: The Bird Who Fell in Love with the Sun."

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LAist is also a fan of Waa’aka’: The Bird Who Fell in Love with the Sun. Cindi M. Alvitre tells the Tongva creation story with help from beautiful illustrations by Carly Lake. Publisher Heyday Books also has dozens of titles for adults by and about California’s indigenous peoples, from cookbooks to essay collections.

Take a field trip

The Fernandeño Tataviam Band of Mission Indians council of elders offers this guidance for visiting their homelands and we think it applies to any space you might explore on this list.

“Understand that the land beneath you contains thousands of years of our DNA. Be respectful of our Mother land and all her beings … We ask that you do not disturb our animal relatives, contaminate our sacred waters, or leave trash or belongings on our homelands during your visit.”

The Autry contains one of the country's largest collections of Indigenous art and artifacts.

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Courtesy The Autry Museum of the American West.

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Autry Museum of the American West

The Museum’s collection includes more than 400,000 Indigenous objects. The museum also offers special programs for teachers and schools, and hosts performances by resident theater company Native Voices.

• Address:  4700 Western Heritage Way, Los Angeles, CA 90027
• Hours: Tuesday - Friday 10 a.m.– 4 p.m., Saturday - Sunday 10 a.m. – 5 p.m. Closed on several major holidays. 
• Admission: 
  
  • Adults: $18
  • Discounts: Seniors and students ($14), children ages 3-12 ($8)
  • Free for: members; active-duty U.S. military and veterans; children age 2 and under; visitors on Tuesday and Wednesday afternoons (if you pre-register).

Chumash Indian Museum

The museum was created after Chumash cultural sites were discovered in the area now known as Oakbrook Park in the 1980s. The center also hosts guided tours on the last Saturday of the month and workshops at varying times.

• Address: 3290 Lang Ranch Parkway, Thousand Oaks, CA 91362
• Hours: Saturday 10 a.m. - 4 p.m., Sunday 12 p.m. - 4 p.m. 
• Admission: Adults: $8, Seniors, college students, active military, and children under 12: $5

Kuruvungna Village Springs

University High School sits on the site of a Tongva village near a spring thought to be continuously inhabited for more than 8,000 years. The Gabrielino-Tongva Springs Foundation restored the site in recent years and maintains the cultural center there now.

• Address: 1439 S. Barrington Ave., Los Angeles, CA 90025 
• Hours: First Saturday of the month from 10 a.m. - 3 p.m. 
• Admission: Free 

A natural spring at Los Encinos State Historic Park once sustained the Chumash, Tongva, and Tataviam people.

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Los Encinos State Historic Park

The natural spring here once sustained the Chumash, Tongva, and Tataviam people who called the village of Siutcanga home. More than 70% of the Fernandeño Tataviam Band of Mission Indians descended from residents of the village. In 2023, California State Parks and the tribe deepened their collaboration to protect and provide education at sites within the tribe’s ancestral lands. The park also features Rancho El Encino’s historic adobe and blacksmith shop. Pro-tip: LAist outlined a 2.9 mile trek through Encino that includes a stop at the park!

• Address: 16756 Moorpark St., Encino, CA 91436
• Hours: Wednesday - Sunday 10 a.m. - 5 p.m. Closed on major holidays. 
• Admission: Free 

Natives 4 Nature 

This community organization hosts presentations and nature walks throughout Southern California with the goal of raising Native American representation in the outdoors. Recent events included outings to Ernest E. Debs and San Gabriel River Parks.

• Locations and hours: Vary by event 

Coastal Live Oak tree (Quercus agrifolia) are one of the native plants found in Sycamore Canyon. The Chumash harvested, dried and created a flour with their acorns.

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Robyn Beck

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Satwiwa Native American Indian Culture Center

Nearby Sycamore Canyon was part of a Chumash trade route for many years. The Culture Center hosts workshops, presentations, and art shows. You can also picnic and hike the nearby trails throughout the year.

• Address: Parking at N 34.1569 W -118.9733, Via Goleta and Lynn Road, Newbury Park, CA, 91320
• Hours: Saturday-Sunday, 9 a.m - 4 p.m. 
• Admission: Free 

Antelope Valley Indian Museum

Mojave Desert homesteader Howard Arden Edwards built the chalet-style building that now houses the museum in 1928. There are more than 3,000 objects that represent the American Indian cultures of the Great Basin. Can’t make the drive? There are also virtual museum tours hosted by tribal members with sign language interpretation.

• Address: 15701 East Ave. M Lancaster, CA  93535
• Hours: Saturday - Sunday 11 a.m. until 4 p.m., group tours Thursdays by reservation only
• Admission: $3

The Gabrielino-Tongva Tribe has a list of historical landmarks that includes trails, parks and monuments.

Santa Monica's Tongva Park features more than six acres of walking paths, sculptures, and native plants. The six-acre expanse is one of more than a dozen landmarks identified by the San Gabriel Band of Mission Indians.

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Willing to venture farther?

Visit Native California, a section of the state tourism bureau’s website, highlights destinations connected to tribal communities from the Central Coast’s proposed Chumash Heritage National Marine Sanctuary to Temalpakh Farm in Coachella.

“There are all these beautiful hidden secrets everywhere,” Agua Caliente Band of Cahuilla Indians public relations director Kate Anderson told Condé Nast Traveler. “All culture is not for tourism, but a lot is.”

Get lesson plan ideas

While California fourth graders have long-studied the state’s history (and once built sugar cube Mission models), the narrative was often incomplete.

There have been various efforts to expand lessons about California tribes. This year, lawmakers introduced legislation that would require teaching about mistreatment during the Spanish Mission and Gold Rush eras.

UCLA researchers created a series of questions to evaluate potential learning materials about American Indians including:

• Does the material speak solely in the past tense? If so, think about ways to speak to how American Indians are alive, present, and all around us.
• Does the material center European superiority and uncenter Indigenous science, technology and gifts given in the world? 
• Does the material homogenize all Indians? Or does it speak to specific histories and cultural attributes?

California Indian History Curriculum Coalition

Videos and lesson plans created and vetted by educators, tribal scholars and native activists.

• LAist pick: This middle school lesson teaches students about primary and secondary sources (we love media literacy!) through the lens of the Miwok Indians, but could be adapted to talk about other communities. 

Fernandeño Tataviam Band of Mission Indians Education and Cultural Learning Department

Enrollment in the nation’s workshops and camps is limited to Native American youth in L.A. County, but anyone can purchase this workbook that introduces the Fernandeño Tataviam language through stories, colors, animals, and numbers.

Early childhood reporter Elly Yu contributed to this story.

Orcas, the lovable black and white marine predators, have taken over 10,000 square feet of the Natural History Museum of L.A. County.

Orcas: Our Shared Future, which opened Sunday, includes floor to ceiling screens that play orcas swimming in the wild and a life-size replica of Ruffles.

He was one of the first orcas Alisa Schulman-Janiger, lead research biologist for the California Killer Whale Project, saw in the wild back in the 80s.

“It’s not him but it represents him. And I can actually go back in time and replay: I was standing here and my boyfriend who became my husband was standing next to me... seeing them under us foraging for fish,” she said.

Schulman-Janiger, who is also a research associate for the museum, said there was a sighting of these giants – the largest members of the dolphin family – in our local waters just this month.

“In the Channel Islands,” she said. “I just looked at some photos today sent to me by one of the naturalists... and she saw at least 16 different orcas.”

There are 140 original artifacts and specimens to see and experience at the immersive show, including sculptures and masks by Indigenous artists of the Pacific Northwest Coast.

Fred DeNisco, an orca expert from British Columbia who goes by ‘The Orca Man’ on social media, said he fell in love with orcas at the age of three, while watching 1993’s Free Willy in the back of a mini-van.

An original 'Free Willy' VHS clamshell on display at the Natural History Museum of LA County

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Robert Garrova / LAist

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He’s followed the exhibition all over the U.S. and Canada.

“It is just so unique in the breadth of topics that it covers, both in indigenous relationships with orcas, the research and more particularly our human relationship and the tumultuous relationship that has in media and captivity and even whale watching,” DeNisco told LAist.

And in case you’re wondering, the exhibition does include an original clamshell for a VHS copy of Free Willy, the film that inspired a generation of orca-lovers like DeNisco.

You can check out Orcas: Our Shared Future through April 25, 2027.

Ticket info is at the Natural History Museum website.

LAist is one of the Natural History Museum’s media partners for the exhibition, Orcas: Our Shared Future.

I’ve loved reading your reactions to the new LACMA David Geffen Galleries. Here are just a few of the many responses we received; most were positive, but there were some smart criticisms as well:

“The architecture by Peter Zumthor and the uniquely designed way of displaying the collection across time and place was brilliant! The joy is in finding the connections.” —Marlan

“Time and place braid together in a continuum unleashed from the strictly defined spaces typical of an encyclopedic museum. Truly radical in the best way possible.” —Bianca

“The art seemed to be presented in an almost random order, as if they took LACMA's collection like a deck of cards, shuffled them twice, and then just hung everything in the resulting order.” —Steve

Licorice Pizza has your music picks for the week, including post-hardcore band La Dispute at the Belasco, indie-folk star Cut Worms at Pacific Electric and rock en español sensation Julieta Venegas at the Grammy Museum — all on Tuesday. Wednesday, Charlie Puth is at the Forum, dream-pop trio Sunday (1994) is at Hollywood Forever Cemetery, singer-songwriter and breakout The Voice contestant Carol Ades plays the Troubadour and Latin rock band Zoé plays the first of two nights at the YouTube Theater. Thursday, Chet Faker plays the Novo, Maro is at the Fonda, King Tuff plays Sid The Cat Auditorium and a cappella legends Take 6 begin their four-night residency at the Blue Note.

Elsewhere on LAist, you can get a first look at the new Annenberg Wildlife Crossing, find out more about this King Taco’s historic designation, and grab your tickets for Wild Card with NPR’s Rachel Martin Live at the Crawford on May 2.

Events

Enormous Things

Tuesday and Wednesday, April 28 and 29
Elysian Theater
1944 Riverside Drive, Elysian Valley
COST: $25; MORE INFO

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Courtesy The Elysian

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A more up-my-alley musical has never before landed in my Instagram feed. Do you, like me, enjoy modern art and showtunes more than almost anything else? Enormous Things — a musical about Claes Oldenburg where Jeff Koons is the villain — might also be for you.

Just Sing 

Thursday, April 30, 7:30 p.m. 
Laemmle NoHo 7
5240 Lankershim Blvd., North Hollywood
COST: $14.50; MORE INFO

Fans of Pitch Perfect will want to check out this local real-life story. Just Sing follows the USC a cappella group SoCal VoCals as they make their way to the International Championship of Collegiate A Cappella in New York City. Co-directors and cinematographers Angelique Molina and Abraham Troen will host a Q&A following the screening.

Japanese Heritage Night at Dodger Stadium

Monday, April 27, 7:10 p.m.
Dodger Stadium 
1000 Vin Scully Ave., Elysian Park 
COST: FROM $70; MORE INFO 

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Courtesy Los Angeles Dodgers

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Japanese superstar Yoshiki will perform at the Dodgers vs. Marlins game ahead of his headliner performance at Disney Hall in July, marking Japanese Heritage Night at the stadium. Get there early to hear the music, enjoy Japanese food specials and grab your special game jersey.

Old Woman Naked

Wednesday and Thursday, April 29 and 30, 7:30 p.m. 
The Broadwater Second Stage
6320 Santa Monica Blvd., Hollywood 
COST: $45; MORE INFO 

Acclaimed author Pamela Redmond is no stranger to using her own life for inspiration for her beloved fiction, like Younger (which later became the hit Freeform show) and Older. But baring all — emotionally and physically — onstage? That’s new territory for the 72-year-old. First performed in New York to a sold-out one-night-only crowd, Old Woman Naked digs into the truth about aging, sexuality, feminism, motherhood and coming into your own. An additional date of May 17 has just been added.

Comedy, at Night 

Tuesday, April 28, 8:30 p.m. 
UCB Franklin 
5919 Franklin Ave., Hollywood
COST: $20; MORE INFO 

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Courtesy UCB Comedy

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Bob Odenkirk, Sarah Silverman and many more bold-faced comedy names join this showcase at UCB Franklin, hosted by Nate Odenkirk and Ari Mostow.

Double Chin pop-up 

Monday, April 27, 9 a.m. until sold out 
Petitgrain Boulangerie 
1209 Wilshire Blvd., Santa Monica 
COST: VARIES; MORE INFO

Double chin? More like double yum. Get in line early for this pop-up at Petitgrain, featuring Leah Chin-Katz’s popular pastries and jams.

Glowworm Full Moon Night Hike 

Thursday, April 30, 7 p.m. to 9 p.m.  
Gabrielino Trail, Western Trailhead
915 Ventura Street, Altadena
COST: FREE; MORE INFO 

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Jason Journeyman

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Rattlesnakes sleep at night (right?), so head out for a late-night hike to see the rare California pink glowworms that come out this time of year in the Altadena foothills. Intrepid hiker Jason Wise (Journeyman) leads this nature-filled evening with L.A. Rises.

Screening: Dead City Punx 

Thursday, April 30, 7:30 p.m.
Brain Dead Studios
611 N. Fairfax Ave., Melrose 
COST: $18; MORE INFO 

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Courtesy Gold Atlas

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Dead City Punx exhibit 

Through Saturday, May 30
Beyond the Streets 
434 N. La Brea Ave., Mid-City
COST: FREE, MORE INFO 

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Punk in Los Angeles is far from dead. Dead City Punx, whose shows have shut down streets and seen fans start fires, are the focus of a new documentary and gallery show at Beyond the Streets. Dead City Punx (trailer here) tells the story of the band that built a following through “chaotic, illegal outdoor shows during the pandemic — complete with bonfires, fireworks, graffiti and clashes with law enforcement — ultimately sparking a movement that challenged what DIY and punk culture mean today.” Produced by Rage Against the Machine’s Zack de la Rocha, the film and gallery show are out now.

Los Angeles County is home to the largest homeless population in the U.S. — more than 72,000 people, according to official estimates.

In 2024, county voters approved Measure A, a half-percent sales tax increase aimed at raising $1 billion a year for homeless services and affordable housing.

Its backers promised voters more transparency, accountability and results.

As new revenue flows in, questions about how L.A. County spends homelessness dollars aren’t going away.

How Measure A came to be 

Homeless service providers and advocates wrote and campaigned for Measure A in 2024. Their goal was for it to replace a smaller, temporary county sales tax for homeless services known as Measure H, which was set to expire in 2027.

That quarter-percent sales tax, approved by voters in 2017, delivered about $500 million a year.

That new funding helped move more people into shelter beds, and the number of unhoused people in shelters in L.A. County increased from about 15,000 in 2017 to about 23,000 in 2024, according to official estimates.

But the county's overall unhoused population — which includes people staying in shelters as well as those living on the streets —- grew by 37%, from about 55,000 in 2017 to more than 75,000 in 2024.

Measure A’s solution was to double the special sales tax for homelessness, make it permanent and use the extra revenue to help build more affordable housing in addition to homeless services.

A majority of county voters agreed. The county enacted the “Affordable Housing, Homelessness Solutions, and Prevention Now Transactions and Use Tax Ordinance” — and then started collecting the Measure A tax in April 2025.

Elise Buik, President and CEO of United Way of Greater Los Angeles presents an award to Peter Laugharn, President and CEO of Conrad N. Hilton Foundation at the United Way "Annual HomeWalk To End Homelessness" in 2017. Both organizations were major backers of Measure A, along with the California Community Foundation and others.

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Measure A’s promises

Voters approved Measure A amid increasing concerns about the regional agency long tasked with managing public homelessness dollars by the county and city of L.A.

A county audit in late 2024 found that the Los Angeles Regional Homelessness Authority, or LAHSA, had regularly paid service providers late and failed to properly monitor contracts. A separate court-ordered report found L.A. city officials had made it impossible to accurately track homelessness spending, largely by outsourcing to LAHSA.

Measure A proposed a new approach to the region’s homeless services system, which many have described as “dysfunctional.” Written into the ordinance were clearer systemwide goals, increased accountability over spending and consequences for programs that fail to perform.

Unlike Measure H, which focused on getting people off the street, Measure A was written to also focus on preventing people from falling into homelessness. It directs more than 35% of its roughly $1 billion in yearly revenue to a new county affordable housing agency. Supporters estimated it could produce 18,000 new affordable units in L.A. County over 10 years.

It directs 60% or revenues towards homeless services — and dedicates a portion of that funding to be split directly among L.A. County’s 88 cities.

Measure A delegated oversight responsibilities for the spending to the county Board of Supervisors and two governance bodies the board had established in 2023 to coordinate regional planning on homelessness.

The first is an advisory group called the Leadership Table for Regional Homelessness Alignment. It includes nonprofit service providers and experts who meet regularly and inform policy decisions.

That group advises a more powerful one called the Executive Committee for Regional Homelessness Alignment, which sets Measure A’s goals and makes plans and funding recommendations.

Its nine members include two county supervisors (currently Kathryn Barger and Lindsey Horvath), the L.A. mayor (currently Karen Bass), an L.A. City Council member (currently Nithya Raman), a representative from Gov. Gavin Newsom’s administration and four officials from cities across the county.

The committee’s recommendations go to the county Board of Supervisors, which has the final say.

Last March, the supervisors formally adopted five-year Measure A goals with 2030 deadlines. They include: reducing unsheltered homelessness in the county by 30%, moving twice as many people annually into permanent housing and boosting affordable housing production by about 50%.

Measure A’s effects

One of the early after effects of passing Measure A has been a reorganization of who controls the growing pot of county homelessness dollars.

In April 2025, the Board of Supervisors voted to divert more than $300 million from LAHSA and create a new county department, the Department of Homeless Services and Housing, to manage homelessness funding directly.

Supporters of the move said it was necessary because Measure A voters were demanding accountability that LAHSA wasn’t delivering. The new county department formally launched in January.

The full transition of LAHSA programs to the county is planned in July. The Board of Supervisors recently directed the new department to create strict oversight procedures for all homeless service contracts.

Last March, L.A. County approved its first annual budget that included projected allocations from Measure A, totaling about $1 billion. The county had twice as much funding at its disposal but still cut tens of millions of dollars in programs and services for unhoused people, citing a strategic shift.

Now, the county is finalizing the budget for the next fiscal year, which starts July 1. It again includes $1 billion for homeless services and affordable housing because of Measure A, but the homelessness spending plan includes nearly $200 million in program reductions.

County officials said those reductions were necessary to cover rising shelter costs and the loss of pandemic-era state and federal funding.

Measure A has allocated about $100 million annually, or roughly 9% of all Measure A revenues, directly to the 88 cities within L.A. County to address homelessness in what’s known as the Local Solutions Fund. The county publishes a regional plan showing how that money is used.

The funding is awarded based primarily on a city’s recent unhoused population numbers, using estimates from the official annual homeless count.

Some city leaders complain that their residents are paying way more into the Measure A tax than they are getting out of it.

Torrance mayor George Chen says his city will generate about $26 million annually for the county through the Measure A sales tax, and it will receive about $559,000 in local funding through the measure.

Los Angeles County Supervisor Lindsey Horvath supported the Measure A sales tax, and also championed the effort to break from LAHSA and form a new county homelessness department.

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Affordable housing focus 

The major structural difference between Measure A and its predecessor is that it earmarks roughly 36% of its proceeds — about $363 million a year — for affordable housing development. Those funds flow through a new independent regional agency called the Los Angeles County Affordable Housing Solutions Agency, or LACAHSA.

The agency’s mandate is to create new affordable homes, preserve lower-rent housing and prevent displacement. It is still in its early stages.

As of March, the agency had received $275 million from Measure A and distributed $25 million to recipients, according to its Measure A Funds Tracker. Most of what had been awarded was emergency rental assistance.

On April 15, the agency’s board conditionally approved its first major round of housing production funding, approximately $102 million for 10 projects that will add 566 units of affordable housing, according to a recent report.

Projects are required to break ground within one year of receiving awards. A second round of awards is scheduled for the board's May 13 meeting.

Demand for funding far outpaced what was available: LACAHSA received 242 applications for 127 projects totaling $1.56 billion and representing 11,484 units.

What’s next?

The goals Measure A set are ambitious, and the deadline is 2030. A county dashboard tracking progress shows the region gaining ground reducing unsheltered homelessness while falling behind on other targets.

The county hasn’t made any progress decreasing the number of people falling into homelessness or decreasing homelessness among people with mental health or substance use disorders. The dashboard does not yet include affordable housing production metrics.

The transition from the regional Homeless Services Authority to the new county Department of Homeless Services and Housing is still underway, with a full handoff of staff and programs targeted for July 2026.

LAHSA recently announced it will lay off 284 employees at the end of June.

Federal cuts and changes to funding from Medicaid and the U.S. Housing and Urban Development — flagged as “threats to recent progress” in the county's recent budget documents — loom over the entire system.

According to new data from TikTok and theater trade group Cinema United fan-made TikToks can now do what big marketing campaigns couldn't always achieve: keep a movie thriving after opening weekend.

At this year's CinemaCon, the annual convention for movie theater owners, director Denis Villeneuve showed the first seven minutes of his third Dune film. He told the crowd he made his latest installment of the science fiction saga for the fans. And long before the December opening, fans have been posting their own reactions on TikTok.

"There's this incredible chant in Dune 3 that's in the trailer and what we've seen is it's a soundbite that users on TikTok have embraced and made their own content with," says Cameron Curtis, executive vice president of global digital marketing for Warner Bros.

He says TikTok is a tremendous platform for reaching new audiences.

"We often see that the creator content on [the] platform outperforms our traditional advertising content by 3-to-1. It's become just critical to our strategy and everything that we do," says Curtis.

He says Warner Bros. and other studios have been partnering with TikTok creators to market their films. According to TikTok executives, that's for good reason. "We really saw that the buzz doesn't stop with the opening weekend," says Dennis Papirowski, TikTok's global head of Entertainment and News.

He says every day, the platform's users create 6.5 million posts related to content from new and classic films and TV shows. According to TikTok, half of their users say they discovered a new movie through the platform. And of those, more than a third looked up showtimes and purchased a movie ticket.

Dawn Yang, the company's global head of entertainment partnerships and business development, says studios tend to do a lot of marketing for the first weekend a film opens.

"But on TikTok, it really takes off after the first weekend," she says, "because people have seen the entire movie and they want to talk about it."

TikTokers post enthusiastic movie reviews, they cosplay and reenact scenes, and some create new edits from the official trailers and footage. For instance, 24-year-old college student Josiah Pilet remixed Spider-Man clips set to music.

Fan edits would have been no-nos in the old Hollywood strategy of protecting intellectual property, says Paul Dergarabedian, senior media analyst for Comscore, which analyzes the box office.

"There was a time when studios did not want marketing messaging going out that wasn't from them," he says. Now, he says even negative responses to movies are welcome "as long as it's not something horrible, that can boost the profile of a movie and excitement around it, because sometimes people want to see what the fuss is all about."

Dergarabedian says studios are increasingly embracing and harnessing the power of short TikToks made by the key Gen Z audience.

"You have some movies that open huge, have a huge opening weekend, then drop by 70% or more in their second weekend," he says. "But the way you keep people coming back is that you not only have a great movie, but the social media engagement continues, amplifies and creates that excitement and the FOMO factor among potential moviegoers."

Take last year's box office hit Sinners. Cinema United and TikTok's report found that buzz about the film surged on the platform during its opening week — and ticket sales barely dipped the following week.

But social media platforms, including TikTok, have also sometimes caused minor headaches for theaters. Last year, fan-made posts chronicled the mayhem sparked by a line spoken by Jack Black's character in The Minecraft Movie.

Audiences shouted "chicken jockey" along with him and tossed popcorn in theaters. The ruckus was so chaotic that one fan even carried a live chicken into the movie, as shown by one viral video.

At CinemaCon, Warner Bros. executives offered a good-natured apology to theater owners for the mess.

But it's not just fans posting TikToks. As executive director of communications and content for B&B Theatres, Paul Farnsworth makes funny TikToks, starring himself and the staff — often in the lobby, playing around with the latest movies.

"It's like a little wink-wink joke, nothing that you're going to like, pay money to go see a stand-up comedian say," he says. "But I think for us, it indicates to our guests a sensibility of like the playfulness of the movies, the magic of the experience, the shared communal thing that we're all trying to achieve with them."

Farnsworth says he asks the studios for guidance on the material — hoping his viral TikToks get people into movie theaters.