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In an effort to raise some cash for Prop 19, which would legalize marijuana in California, backers today announced their online store. "Yes We Cannabis" t-shirts, mugs and hats can all be yours for a low, low price.
The Yes on Prop 19 group is also conscientious about their messaging and also offers apparel that is more straight forward and stripped of cultural references.
Speaking of that, has anyone noticed that pro-marijuana logo is not a marijuana leaf or anything close to it? The website is not even green. The campaign's branding is blue and gold. The logo is a rising sun.
That's probably a smart move. If the website hinted reefer and reminded people of a bunch of stereotypical stoners, many would probably be turned off to their message. Comment below on what you think about Prop 19's branding.