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Watch Your 'Effin' Langauge, It's 'No Cussing Week'

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Beginning tomorrow night, South Pasadena will be the first city to claim a no-cussing week proclamation. And it's thanks to 14-year-old McKay Hatch who founded the "No Cussing Club." He explains on his website what this is all about:

"A lot of kids at my school, and some of my friends, would cuss and use dirty language all the time. They did it so much, they didn't even realize they were doing it. It bothered me so much that one day I challenged them to stop! They were shocked. They didn't know that it was bothering me. They didn't even realize how much they were doing it until I said something. I was actually surprised at how they reacted; they accepted my No Cussing Challenge. But some of the kids said they didn't know how to stop. That's when I started the No Cussing Club."

And for South Pasadena this is "an effort to ask our entire city to refrain from using profanity for a week," South Pasadena Mayor Michael Cacciotti told ABC7. "Hopefully it's spread across the nation and around the world."

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Hatch calls this positive peer pressure. ABC7 says "by encouraging his classmates to stopping using their favorite four-letter words Hatch is hoping it'll be easier for them to say no when it comes to tougher decisions like drugs and alcohol." Is he saying that cussing is a gateway "drug?" Holy!!! (see, we left the "bad" part out, but it was kind of hard, so we're up to the challenge, for at least the week)

Photo by rollenran via Flickr