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The problem with a sign saying "Warning: it's better to lose a minute of your life than your life in one minute. Watch the road." posted on a billboard or on the back of a bus is that the words themselves take almost a full minute to read. It's not that this or any of the slogans brought to you by the Operation Traffix safety coalition are misguided in their messages about keeping focused and staying calm while on the road, but the wordiness and the light-on-dark print of the signs are kind of distracting and infuriating.