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Automatic Luxury Machine Debuts in Santa Monica at U*tique Shop

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Automated luxury store, U*tique, just opened up its first location ever in Fred Segal Santa Monica. It's lux-o-matic, interactive, insta-matic…just don't call it a vending machine. Although that's basically what this fancy-schmancy machine does. Except instead of dispensing cheesy puffs, it sells 50 upscale beauty items, indulgences and lifestyle products like Aira mink eyelashes, Bliss triple oxygen mask, David Kirsch Wellness detox kit, GoSmile smile brightening system and ModelCo tan in a can to name just a few.

It's no wonder 29-year-old CEO and Creator Mara Segal, who hails from San Francisco, thought Los Angeles would be a better starting market for her product. She hopes to one day make this machine available in airports and hotels for fabulous jet-setters as well as gyms. But for right now, you can check it out at Fred Segal Santa Monica.

There aren't any pushy salespeople to deal with but you may have to wait in a line while customers try to figure out how to navigate the screens to find product recommendations, ingredients lists and free samples (you have to swipe your credit card and register an email address).

Fred Segal Santa Monica
500 Broadway, Santa Monica (map)
(310) 394-9814