Support for LAist comes from
We Explain L.A.
Stay Connected

Share This

News

Tracking Santa

Stories like these are only possible with your help!
You have the power to keep local news strong for the coming months. Your financial support today keeps our reporters ready to meet the needs of our city. Thank you for investing in your community.

Back in 1955 Sears Roebuck & Co. printed an advertisement for children to call Santa. They misprinted the telephone number and a tradition was born.

Instead of reaching Sears' "Santa" the kids were connected to the CONAD Commander-in-Chief's operations "hotline." According to the website, "The Director of Operations at the time, Colonel Harry Shoup, had his staff check the radar for indications of Santa making his way south from the North Pole. Children who called were given updates on his location."

How do they track Santa? Using complex radar systems and satellite. For a detailed account click here.. Above see Santa's latest location in the Azores. Track his current location here.