They Like to Watch and other things we learned at the Millennials Conference on 4/18 @ UCLA
Remember the good old days when terms like “voyeur” and “exhibitionist” were reserved for perverts? Well nowadays people in ties are standing in front of conference rooms and using them to describe the innocent youth of today. The Millennials, as they are aptly dubbed, is the generation born from 1980-2000 that was raised on reality TV, blogging, YouTube, MySpace and countless other forums where you can watch and be watched.
This past Wednesday the fine people at Digital Media Wire put on a day-long conference to educate us on this techno savvy, attention deficient generation. As I love me a good lecture, and know very little about technology or anyone under 20, I was probably the most easily wowed person in the room.
For instance, I found it impressive that they had a screen in front of the room so anyone who had a laptop could post comments for all to see while the speakers spoke. And someone told a story about being in a bar with a huge video screen that suddenly displayed his face on it after he was unknowingly tagged by someone’s cell phone. Or at least I think that’s what he meant. And as if that didn’t blow my tiny mind enough, there was free food. And then free booze. Hello?
Here are some of the other things I learned:
You are not cool unless they say you are. The misuse of the word “cool” by an adult to describe something that is most certainly not (as far as the kids are concerned) is suicide. If you have not heard this four letter word uttered from the mouths of babes about your product, do not use it yourself. They will find out, and they will hate you for it. And they will probably blog about it too.