Support for LAist comes from
We Explain L.A.
Stay Connected

Share This

This is an archival story that predates current editorial management.

This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.


The Second Big Loser of the UCLA Upset: H. D. Buttercup

Support your source for local news!
Today, put a dollar value on the trustworthy reporting you rely on all year long. The local news you read here every day is crafted for you, but right now, we need your help to keep it going. In these uncertain times, your support is even more important. We can't hold those in power accountable and uplift voices from the community without your partnership. Thank you.

Bandini, author of the sweet (yet not-recently updated, cough cough) LA blog The Great Taco Hunt, asks, "I wonder how much furniture Lane Kiffin bought from HD Buttercup?"

To fully understand this joke/question/accusation, one must know who Lane Kiffin is, and what H. D. Buttercup is.

H. D. Buttercup is an upscale, interior designer's wet dream in Culver City, housed in the beautiful 100,000 square-foot Helms Bakery building. Built during the depression to celebrate the 1932 Olympic Games in LA, the building is as gorgeous as the 19th century antiques, Afghani carpets, and hand-made furniture stored inside.

Support for LAist comes from

"It's an incubator for little baby home-furnishing brands that really care about quality design," Buttercup owner Evan Cole told the LA Times last year when the store opened.

Apparently Buttercup CFO (and USC alumnus) Pej Sabet was so confident that the #2 Trojans would beat the unranked Bruins that he convinced ownership to run a promotion last week, in which anyone who bought at least $2,000 of furniture between Thursday and kickoff would get their stuff free if UCLA won the game.

Somehow UCLA won the game.

Some say it was due to the poor gameplan of USC's offensive coordinator, who was able to muster only nine points against the Bruins in Pasadena. The coordinator's name: Lane Kiffin.

Most Read