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The Not-So Loneliness of the Long Distance Runner

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Who said running was a loner sport.

Niketown has been sponsoring jogs-about-town from its mammoth Beverly Hills location for years. When a race is upcoming, it sponsors group runs at other locations throughout the city and South Bay, as well. The sneaker seller has just launched a new batch of training runs ahead of the Brentwood 5k/10k Run on Sunday May 28th, Memorial Day weekend. They're all free.

As a lure, Nike is offering "test drives" of brand-new sneakers at each run, free post-run snacks and sometimes free raffled goodies (as long as you don't mind the omnipresent swoosh). Despite the sweat, the side-stitches and the nagging thought that you're a tacit participant in one big marketing campaign, most people seem to enjoy themselves. Must be all those endorphins knocking about.

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Here's the upcoming schedule. And yep, you can wear your Asics.


Tuesday (5/2 - 5/23)
6:30PM: Sangria, 68 Pier Avenue, Hermosa Beach

Thursday (5/4 - 5/25)
6:30PM: Niketown Los Angeles, 9560 Wilshire Boulevard, Beverly Hills

Saturday (5/6 - 5/27)

8:30AM: Starbucks Ladera Center, 5301 Centinela Boulevard, Ladera Heights

Sunday (5/7 - 5/21)
9:00AM: FrontRunners, 11620 San Vicente Boulevard, Brentwood

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photo by katehutson via flickr