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Suze Orman - The Ann Coulter of Money Matters?

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While gathering information for our weekly book event listings, LAist couldn’t help but notice the title of Suze Orman’s new book, which she’ll discuss on Friday night at Vroman’s in Pasadena: Women & Money: Owning the Power to Control Your Destiny. The heart of Orman’s sage advice for women is “Get your own account in your own name.” She has even made arrangements with Ameritrade to give every woman $100 if they make 12 consecutive monthly deposits into their new savings account.

Now. It may sound fine on the surface. It may seem like a lovely financial planning guide with sound advice for saving wisely, retiring wealthy and all of that. Harmless, right? Sure. If you are a chauvinist male who feels that women simply cannot be bothered to understand the intricacies of things like a savings account, an IRA, an ATM card.

Yet, such a book has been written and is selling. Adding insult to injury, this book has been written by a woman. So LAist must ask a few obvious questions: Is the modern woman so un-initiated in the ways of finances that she needs a book written just for her to spell it all out? Or is this just a thinly veiled attempt to sell more books to a targeted audience?