Today the campaign to pass Prop 21 launched their first TV spots. If approved by voters, an $18 fee will be added to annual car registrations, thus funding state parks and allowing free entrances to parks. The advertisements do their job, but they're nothing exciting (see one of them below).
What caught our eye was folk musician and filmmaker Christopher Grant Ward's "21 Reasons I'm Voting Yes on Prop 21" (see above video), which one of the 32 commercials submitted by Californians in an interactive contest. In it he captures beautiful images from nearly two dozen parks, accompanied by phrases like "small towns" for Joss House State Park in Weavervile, "Van Gogh sunsets" at Humboldt Lagoons State Park, "tallest living things" in Jedediah Smith State Park and "IKEA-sized dunes" that cover Fort Ord Dunes State Park.
"It is my goal that this video entry inspires many many more people to share their experiences online, and to convince their neighbors and coworkers to vote yes on Prop 21 this Nov 2," said Ward, who also launched a website called Folk4Parks. His expanded video that dives into the issue of Prop 21 is also below.
Official Yes on Prop 21 TV Spot
Christopher Grant Ward's "More Reasons to Vote Yes on Prop 21"
