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PR 101 from the Pros: Nick and Jessica

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File this one under "not that we care that much": Though Jessica Simpson has often been dinged in the media for being well, a dingbat -- LAist can never ever look at a can of Chicken of the Sea in the same way again -- she was brilliant at image control this weekend. (Yes, we did use Jessica Simpson and "brilliant" in the same sentence.)

Our favorite former newlyweds, Simpson and Nick Lachey, were public relations geniuses this past holiday weekend. (Hopefully Tom Cruise is taking a note or two about using the media to your advantage.) The now officially separated Mr. and Mrs. Lachey had their Hollywood PR flacks annouce the end of their marriage on the Wednesday before Thanksgiving at 8 PM PST. Now, we don't know about you all, but we were out doing the last-minute food shopping thing on Wednesday night.

By the time the announcement hit the 11 PM news, most of the bloggers and entertainment shows had cooled their heels for the extended weekend. So while Jess and Nick might have been a mention around a Thanksgiving table or two, their dissolving relationship couldn't be dissected around the office water cooler. We actually had stuff to do this weekend besides procrastinate at work via the Internet.

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Following in Nick and Jessica's PR prowess were Rod Stewart's daughter, Kimberly, and "Laguna Beach" star Talan Torriero, who called off their wedding plans on Sunday night.

But we'll put that tidbit under "not that we care at all" file.

Photo from Entertainment Weekly