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We've kept mum about the supposed H&M coming to Pasadena because, well, we were too frightened to believe. What if we got our hopes up only to have them dashed by the evil retail god?
But now we have reached acceptance. H&M is coming to Pasadena. And H&M is coming to Hollywood, too. H&M is the fashion retailer for the broke-ish hipster, the shopping-savvy, the people who don't care about being hip but don't want to dress in Banana Republic, either. It's rumored that before the models are off the European runways, H&M is shipping knockoffs to its stores. H&M is retail heaven, as far as we're concerned, and it's coming to us. To us!
We've gone to New York for H&M. We know of people who've flown to San Francisco for H&M. And now we'll even go to Hollywood and Highland for it. That's how much we love you, H&M.
