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'Like' This: It's Social Media Week in L.A.

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Comedy, politics, exploring the city, food and even religion. This is life, day by day. But this week, they are all also topics being covered by some 70 panels of social media mavens throughout this week for Social Media Week L.A.

"There's such a hunger to have conversations about the impact of social media in society," said Ben Scheim, director of the event, which is not just in Los Angeles this week, but also Mexico City, Buenos Aires, Bogota and Milan. "People really want to talk about how their business can utilize Twitter and Facebook and blogs and social networking to expand and enhance their busineses and personal lives."

The first Social Media Week was in February 2009 by Toby Daniels, a British marketing and advertising executive with a big interest in social media and digital marketing. It occurred in New York City and ended up being a big success, said Scheim. Over the next year big name businesses like Wired and Nielsen got involved for the second incarnation of the event this past February. It expanded with over 200 events across the globe in places like London, San Francisco, Sao Paulo, Toronto and Berlin.

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Now it's Los Angeles' turn where most all of the events are free, but where one must RVSP to ensure a seat. There's events for the tech scenesters, Hollywood industry folks, and restaurant owners, but also more lifestyle focused ones for fashionistas, grassroots organizers and those who just want to get to know their city better. There's even a Twelthon (Twitter + telethon, get it?) that's supporting Inner City Arts. The full schedule can be found here.

Editor's Note: Yours truly will be speaking Tuesday night at Social Media for Social Good, a panel organized by Micki Krimmel of NeighborGoods.