This is an archival story that predates current editorial management.
This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.
Midnight Movie: LAist Goes to CES 2010
Sometimes, the news will not wait for your cloud-based EPK.
At CES 2010, Qualcomm took over the Joint at the Hard Rock Hotel for a party and Kid Rock concert to generate advance buzz for SWAGG. What is SWAGG? Details at the actual party were scarce. A fellow reporter guessed it might be a body spray, a la Axe.