Midnight Movie: LAist Goes to CES 2010
Sometimes, the news will not wait for your cloud-based EPK.
At CES 2010, Qualcomm took over the Joint at the Hard Rock Hotel for a party and Kid Rock concert to generate advance buzz for SWAGG. What is SWAGG? Details at the actual party were scarce. A fellow reporter guessed it might be a body spray, a la Axe.