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LAist Interview: Gabrielle Middaugh Pascoe

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Gabrielle Middaugh Pascoe is a journalist and webentrepreneur determined to enlighten Angelenos about every fascinating activity that our metropolis has to offer. She edits and distributes a daily email newsletter called Single Shot, which delivers tips and information on the very best people and places and things in the city of Los Angeles.

Age: 35
Occupation: Founder, Single Shot

How long have you lived in Los Angeles, and which neighborhood do you live in?:
Born and raised here. I live in Monterey Hills east of Downtown.

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What is Single Shot.net?
Single Shot (http://www.singleshot.net) is a daily email featuring one cool thing a day. One email. Once a day. One topic. It could be a restaurant, a gadget, an art opening, an emerging trend, a new hot car, a coffee table book, a new radio station – or anything that would be of interest to guys in L.A.

What are the demographics and business model for this endeavor?:
Demographics: It’s targeted toward guys in the L.A. area, but I get a lot of positive feedback from the women on our list as well.
Business Model: We never, never accept payment of any kind to write about the things we write about. We never, never share our subscriber list. But we do accept payment from advertisers who want to send a sponsored message. We try to make sponsored messages as cool as all our other shots by making them funny or by including a discount for mentioning single shot. But they are clearly marked “sponsored message.”