LAist Interview: Chevon Hicks
Meet Chevon Hicks, graphic designer, animator, DJ and the mastermind behind the notoriously naughty online game promoting New Line's latest film, Running Scared. Chevon is the owner and creative director of Heavenspot Graphic Design, which also created the animated Land of Burgers sequence in Harold and Kumar Go to White Castle, as well as the game featured on the film's website.
Chevon and his team are currently working on a website and 3D game for The New Speedracer and upcoming movie websites for New Line and 20th Century Fox. Judging from the response to the game "Running Scared: Welcome to Grimley," we're sure Chevon and his merry band of designers will have even more outrageous narratives to share with fans.
Age and Occupation:
33, Creative Director of Heavenspot Grapic Design Studio.
How long have you lived in Los Angeles, and which neighborhood do you live in?
I've lived in L.A. for 25 years. Currently I live in Los Feliz, with all the other cool poseurs. I've lived in many different neighborhoods during my time here: Koreatown, South Central, Westside, the Valley, Miracle Mile, Hollywood, West Hollywood, Downtown, you name it. One of the only places I haven't lived in is Venice, which has it's own unique neighborhoody thing happening. I spent a lot of time there skateboarding as a youth. Anyone who remembers the Venice quarter pipe knows what I'm talking about — blissful summers indeed were had, with Hosoi and everybody from that era.
Why do you live in Los Angeles?
I've been all over the world, and this is the best place for many, many reasons. Mostly because of the Hollywood movie industry, which has fed me in different ways over the years. I've often said that LA is the small town that some people should have left, and I admire people who have picked up and moved to different cities. One huge reason that I've stayed here is sheer laziness. You can make a good living out here with minimal effort. New York, for instance, kicks your ass and brings out the best in people. LA, on the other hand allows you to relax and chill, which is awesome, but you need to have alot of self motivation to counter that.
You own your own design firm, Heavenspot. What made you decide to go out on your own? In five years, what things do you want the company to have accomplished or created?
Actually, I got fired from a my last corporate job over some political bullshit, so I found myself freelancing out of necessity. Now, brace yourself for a couple of clichés: Everything happens for a reason and sometimes things are a blessing in disguise. Both of these were true for me, although I'm sure I didn't think so at the time. I started freelancing under the moniker of Heavenspot, because I wasn't about to start rocking "Chevon Hicks Designs" — way too egomaniacal. The statistics that I've read are that 80% of all small businesses fail within the first five years, and that 80% of the ones that survive fail within the next five years. With that in mind, I'll be happy to just be around in the next five years. Honestly though, I'd like to be a big advertising agency that also creates original content. Hard to say exactly which platform I'll be delivering this content on, though, as convergence is just around the corner.