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LAist Interview: Florencia Pita

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Florencia Pita is one busy lady. A current faculty member at the Sci-arc (Southern Institute of Architecture), she is also a gifted designer and architect in her own right.

Her Alice exhibit at LAXART (which just ended on August 30th) was a creative 7x20 foot installation inspired by Lewis Carroll’s Alice’s Adventures in Wonderland.

Working with cast urethane, & covered in orange vinyl the exhibit explored bringing life to the found images in the early editions of Carroll’s famous fantasy world. The Victorian-esque ornamental pattern (complete with spades—reminiscent of the Disney version), was created by experiments with digital technology, and utilized a bright vivid color and floral curvature to capture the whimsy & curio of wonderland. The happy color and beautiful lines of the piece make you want to reach out & touch, and re-read the classic book, that has touched so many artists over the years.

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Born in Argentina, Pita moved to Los Angeles in 2001, after completing her masters’ degree in NY. She has been a licensed architect since 1998, has won many awards in design and had her work shown all over the world. In 2002, she participated as a member of United Architects in the World Trade Center Site Design Competition. Most recently she designed an exhibit about the French contribution to Los Angeles, now on view at the historical Pico House.

After seeing (and touching!) the Alice exhibit for myself, I had a chance to interview Ms. Pita in-between her many travels, and ask her a few questions about her exhibit and life in L.A.