If it isn't really broken?
In the good old days, like last week, people got together and made a movie and when it was finished, it was released in the theaters for all to see and enjoy. Or in some cases, for no one to see or enjoy. Either way, you, the audience, had the opportunity to go somewhere and sit in a dark room with a bunch of other people and share a common experience. That's part of what made it a movie. And part of what made it fun.
Then, after a few weeks or a few months, the very same movie became available on DVD, then pay-per-view and eventually, HBO or Showtime and the other cable networks. That was, and is, a pretty good system that allows movies to be released in theaters so people can go to them. It also helps smaller movies that perhaps got lost in the summer blockbuster blitz find new life and a new audience.
Is the system perfect? No, nothing is. It does seem to work pretty well though. However, rich guy and media mogul Mark Cuban and Director Steven Soderberg think otherwise and want to see it completely changed. Starting very soon, Soderberg will begin releasing movies through Mark Cuban's company, 2929 Entertainment. The major difference for these new films will be that they'll be released in theaters, on DVD and on pay-per-view all at the same time.