Support for LAist comes from
True LA stories, powered by you
Stay Connected

Share This


How To Build A Materialistic Teen

Photo by honeybeejen via LAist Featured Photos on Flickr
Your support is vital today during our Spring Member Drive.
LAist reporting is free for all to rely on, no paywalls here, but we need your help today to stay that way. Right now, only a small percentage of readers support our journalism. Will you break that trend to help us stay funded?

"When you grow up, the more money you have, the happier you are." "The only kind of job I want when I grow up is one that gets me a lot of money."

These are statements that the majority of 9-14-year-olds agree with, and its got parents and teachers concerned. Many social scientists have concluded that today's teens are "...the most brand-oriented, consumer-involved, and materialistic generation in history."

What causes teens to crave the latest from Gucci or Marc Jacobs? Previous research has suggested that teens learn these preferences from their parents and their peers. But in research forthcoming in the Journal of Consumer Psychology, Lan Nguyen Chaplin and Deborah Roedder John wondered if there was more to the obsession with designer labels than previously thought.