There is something missing at the movies this year. Butts. No, not on screen, although perhaps you didn't notice. No, we're talking about in the theaters. As in, theaters have more empty seats. People are not going to see movies as much as they did last year and the year before that.
Perhaps many people didn't realize that the summer movie season has started? Or, they are just not very excited about medicore remakes of classic horror films, like House of Wax. Even if they do have Paris Hilton in them. Or, they don't realy care about big-budget movies with stars that perhaps are not ready to carry a big movie on their slim shoulders, like Kingdom of Heaven. Whatever their motivation, audiences are finding other things to do than go to the movies.