In an age where traditional newspapers are constantly announcing their imminent demise, laying off employees and cutting back on circulation, at least one local paper is looking to expand. The publisher of the Orange County Register has revealed that he plans to create another daily newspaper in Los Angeles and call it—you guessed it—the Los Angeles Register.
Andrew Kushner revealed the master plan in a meeting on Thursday, the Orange County Register reports (how meta is that?). Kushner says that the new paper will cover the entirety of Los Angeles County and will have more content than the L.A. Times and all of the MediaNews Group papers.
According to the O.C. Register:
Kushner said the Los Angeles Register will use existing Orange County Register staff, noting he had added more than 200 people to its news staff in the past year, more than the size of most newsrooms in the country. Kushner said the Los Angeles edition will be staffed by journalists working in Los Angeles covering local news.
The move is a highly ambitious one for Kushner, but not his first. He quietly launched the Long Beach Register back in August, which looks like a preliminary testing of the waters for his bigger and bolder plan.
We can't truly tell you how well it will work out, or if Angelenos will bristle at the idea of an O.C. paper encroaching on their turf. All we can say is that he's going to need a little luck.
