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Santa Cruz's Verve Coffee Opening First L.A. Cafe In Downtown's Fashion District
Further proving that Downtown L.A. is ground zero for growth and expansion for national brands and restaurants, Verve is opening up their first SoCal cafe in the Fashion District. This is phase one in their expansion plan, which includes building a full service roasting facility that will open in 2015.
The Northern Californian roaster's beans have been available here in L.A. at at Fix in Echo Park and Single Origin at Short Cake. But now they'll have their own shop. And while Angelenos wait for that to open, Verve will be doing a pop-up a la Handsome Roasters over at the courtyard at the Vibiana Cathedral.
Verveis known for repeatedly firing up some of the country's best roasts, and producing some of the world's best baristas. Members of their crew consistently place in the US Barista Championships, and we're huge fans of their product. (Though as Banana Slugs, we admittedly love pretty much anything that has to do with Santa Cruz.)
The 1,800 square foot cafe will be located inside the Primrose Design building, a design-and-fashion-forward space that's also home to brands like Free People and Alternative Apparel. Juice Served Here and designers Studio MAI are also in the house.
Studio MAI will outfit the coffee shop. Sprudge says that there might be more in store for Verve lovers in L.A. too; another cafe is destined for West Hollywood this fall. So there'll be plenty of places to get your Verve swerve on.