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78-Cent Pink's Hot Dogs Are Happening Today

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This morning, at 10 a.m., the unremarkable intersection of La Brea and Melrose will officially become Pink's Square in a ceremony honoring the 78-year-old hot dog stand. What does that mean for you?

For 78 minutes starting at noon, Pinks will sell its chili dogs and veggie dogs for only 78 cents. Owner Richard Pink will donate the proceeds from this flash hot dog sale, and another $7,800, to charity.

While you're waiting in line -- and there will be a line -- you'll be serenaded by the Hamilton High School Choir as they perform songs from the 1930s and '40s. Hot dogs for second breakfast, what could be bad about that?

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