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World Child Project Launches Event to Sponsor Real Change

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Courtesy of World Child Project.

Try walking into any grocery store and you pretty quickly realize there’s no shortage of causes to donate money to. You could save some cats, for example, or help build a basketball court. You could donate directly to the homeless, or even think about the veterans. Simply put, the world doesn’t just need help - more often than not it needs YOUR help. So what’s the average compassionate human to do? Is there one cause that can combine the future of our planet with the immediacy of the human need, plus a heaping helping of cuteness to help seal the deal? Perhaps. Consider the World Child Project.

This holiday season, LAist will be bringing you a myriad of options for giving to the greater common good. In fact, our resident PhiLAnthropist has already started. And while a lot of folks are interested in telling you where you should hand over your hard-earned dollar, maybe the bigger question is why. Enter, again the new non-profit, World Child Project. On the surface, it sounds like another in a line of Sally Struthers ripoffs where $1 a day will feed a kid a flounder, but he’ll never learn to fish. That is to say, the WCP has no interest in throwing short-term money at long-term problems. Instead, real change needs to come from, surprisingly, below. And this new model is exactly where the World Child Project shines.