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Watch Diddy's 'Sex Video' Ad -- Too Steamy for MTV?

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NSFW as far as the video contains Hennessy and lingerie.

Sean John's new Unforgivable Woman must be some stanky-ass perfume if MTV is really rejecting these ads. I mean, Mr. Combs remains fully dressed while striking multiple elevator-humping poses with Australian hottie Jessica Gomes. Above is the 3-minute long-player (the rejects were reportedly 30- and 60-second spots).

Surely there's nothing a Britney or L.Lo couldn't get away with on eMpTV these days. Is Puffy just manufacturing hype out of thin air? MTV has no comment. And the primary source on the MTV neg is the New York Post (Page Six, no less) part of News Corp. which also owns MySpace which will host/simulcast Diddy's star-studded launch party for the fragrance tomorrow night. Will Isaac Mizrahi be there?