Toys for the Cool Kids

Outside the Standard Downtown on Thursday night was a two-hour wait wrapping around the corner, a flashy red carpet, and huge security guards keeping attendees in order. With a quick passing, one would most likely think Hollywood’s A-list celebs and socialites were inside swanking it up, but in reality, the mega-event was in celebration of the release of Kidrobot’s new toy, the “Hello My Name Is Dunny,” seen above.

Kidrobot has built an extremely (and sometimes insanely) loyal fanbase with their limited edition artist–created designer toys. The company was founded only five years ago, and now hosts retail stores in Los Angeles, San Francisco, and New York, as well as a line of high demand hoodies and t-shirts.

Because the toys and apparel lines are usually released as limited editions, most of the products quickly become collector’s items. Even before Thursday night’s party began at 7PM, the line was already around the corner, filled with Kidrobot followers waiting to get their hands on the exclusive “Hello My Name Is” Dunny by artist Huck Gee, which was available for purchase along with an autograph from the artist himself.

Besides the release of the new Dunny, there was a room featuring a 20” Dunny Gallery from Los Angeles artists including Gary Baseman, Deph, Dez Einswell, Blaine Fontana, Thomas Han, Joe Ledbetter, Michael Motorcycle, Nanospores, SEVER, SLICK, tokidoki, Sun-Min Kim & David Horvath, and Yo Gabba Gabba, as well as a DJ set by Peanut Butter Wolf.