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By Nicole Cifani/Special to LAistIt’s no secret that the LA fashion scene has been experiencing a bit of a renaissance lately. From feature exhibitions at FIDM, MOCA and LACMA to the rebirth of GenArt, the celebration of style is back in a big way.
The spotlight continues this Saturday, March 12th, as Project Ethos celebrates local artistry with their bi-annual showcase of emerging talent. Models, musicians, artists and designers come together for one night to collaborate, carouse, and create the ultimate interactive experience for buyers, the media, and fashion fanatics alike.
The show goes down at Avalon Hollywood where the entire structure will be utilized- from Honey on the south side to Bardot on the north.
Indie rockers The Robotanists will perform early in the evening before the sound system is taken over by Aussie dance music duo Yolanda Be Cool. The event will feature a series of fashion shows hitting the catwalk alongside a pop-up art gallery, exhibition by renowned street artist D*Face and local vendors.
Project Ethos, created in 2005, is an LA-based organization that produces events featuring local and emerging talent. Outside of creating a colorful and multi-faceted show, their primary goal is to expose artists to professional opportunities by introducing them to buyers and members of the media.
“Project Ethos is a fashion show, concert and art exhibition all under one roof on one night,” says Founder and C.E.O. Jason Peskin. “The goal is to promote and expose emerging artists to the industry elite, the media, and consumer audiences. The belief of the company is that this three part outreach is the future -- not closing the public off to industry events, but opening the doors to as many people as possible as ‘direct to consumer’ becomes more important to brands.”
“The Internet changed everything and emerging brands can sell direct to people interested in their creations on sites like Etsy.com,” he says. “With that said, buyers and media are still just as important and always will be. The additional strategy is to cross pollinate the three mediums of fashion, music and art to allow artists to network with each other.”
Project Ethos currently produces events in nine cities: Los Angeles, San Diego, San Francisco, Portland, Scottsdale, Las Vegas, Chicago, Miami and New York, with plans to expand to Asia in 2012. Whichever city they’re in, the organization always features talent on a local level.
“We look for the best emerging talent out there through applications we receive on our website and we scout for people who may not know about us,” says leskin. “We have industry veterans curating the selection process...it is through a tough screening process that we select the next best thing. It’s a team effort.”
The theme of this years’ event is Carpe Diem, a call to participating artists taking the next step in their career by participating in the red carpet event and revealing their work to the masses.
Plus: More events happening during LA Fashion Week; Follow Project Ethos on Twitter
