This is an archival story that predates current editorial management.
This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.
Superbowl Commerical Hype Starts Now
Superbowl Commercials have become a game unto themselves and the hype can officially start since Yahoo! has teamed up with Doritos to run a contest in which site visitors can vote for their favorite consumer-made Doritos video. Cast your vote HERE.
The contest runs until January 19, 2007 and the top five finalists have already received a prize of $10,000 and a trip to Miami (not to SEE the game mind you) but watch from a private viewing room. The Grand Prize winner's submission will be aired during the Super Bowl XLI.
The Yahoo! catch? Well you have to have a login to your Yahoo! account of course. Corporate marketing at its, cough, best.
* Ali Landry not included, that was just a cruel trick to get you to read the entire post. Oh we're so clever.