Proenza Schouler FINALLY Comes to Target
Finally, finally, finally!!! Proenza Schouler's resort wear collection for Target arrived at Los Angeles stores today, a full week after the line was supposed to debut. The verdict?
~Still some problems with sizing and cutting.
The Proenza Schouler collection features some of the best styling of any of the Target Go International clothing lines. No weird bejeweling. No crappy ornamentation to cover poor quality. And mercy of all mercies, no hideous polyester-rayon blends. I nearly wept for joy when I saw racks upon racks of cotton, cotton-Modal blends and even silk, which for Target -- the haven of cheap, poorly draping fabrics that refuse to die -- is a miracle akin to Lazarus' resurrection.
Although the Proenza Schouler line is clearly designed for a young clientele, the clothes are noticeably more restrained, more adult and less trashy than most youth-oriented fashion. No weird bejeweling. No crappy ornamentation to cover poor quality. No stupid, faux rock-and-roll styling. But I wonder if this won't be the line's undoing. The clothes seem too adult for most teenagers but too light and breezy for most adult women. My completely unscientific observation: I saw plenty of women eagerly combing through the racks on their lunch hour, but very few of them seemed to like the clothes enough to try them on.
Hewing closely to the line's signature colors of eggplant, deep salmon, navy and teal, the Proenza Schouler line featured some decent quality items that look like they could've come from The Gap (piped tan and navy just-above-the-knee skirts made from mid-weight cotton, striped Bermuda shorts and short sleeve, ruffle-front cotton blouses), some forgettable but inoffensive staples (sweaters, hoodies and striped polo shirts), only a few outright hideous items (a button front, bright teal, denim-y pencil skirt with matching cropped jacket that look like something from a teen sitcom circa 1984) and a few real winners, such as:
--striped, red, short shorts with zippered back pockets
--striped, long-sleeved, boatneck cotton shirts
--a grey silk camisole with a patterned bodice and solid body
--a lightweight, bell-shaped gray striped coat with 3/4 sleeves
--a dark denim, button-front pencil skirt with accompanying yellow belt
--a plaid, motorcycle-style windbreaker.