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Oscars Go Interactive with Tweeting Moms, Apps, Live Streams

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It may have been a down year at the box office but Oscar organizers plan to take their social media and online fan engagement to the next level this year. The Academy of Motion Pictures Arts and Sciences presents its 83rd annual award show Sunday night. But the festivities have already begun online. is laid out with the movie aficionado in mind, with the expected streaming video hyping the already-too-hyped event but also sections highlighting the top nominated films of the year. There's also a personalized "My Oscars" section of the site.

On Facebook, the Oscar statuette is actively pursuing questions for red carpet stars from its 150,000-plus fans. The Academy is also engaging fans and giving away free swag on Twitter.