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Nelly’s “Hot in Herre” has been playing for at least 17 straight hours on San Francisco’s Latino Mix 105.7.
Why, do you ask, besides that it’s an amazing idea? The station’s going over to a new format, as Gawker as pointed out, becoming rebranded as Hot 105.7 and has been playing the song since 3 p.m. yesterday.
The stunt caught the imagination of the Twitterverse, which was pretty unanimous in its appreciation for Nelly’s eternal jam.
The more you listen to that Nelly song the less you can perceive where it loops.
— 𝙠𝙤𝙤𝙥 (@kooptz) March 15, 2014
Now I'm sitting in a restaurant playing James Taylor. This is so disorienting. I wonder what Nelly's singing about right now. #Nelly1057
— man it’s a hot zone, (@Mobute) March 15, 2014
I'm going to put my laptop on the end table next to my bed and leave #Nelly1057 running, and hopefully, in my sleep, I will become Nelly.
— man it’s a hot zone, (@Mobute) March 15, 2014
what are Nelly's secrets that can't leave Cancun
— 'Weird Alex' Pareene (@pareene) March 15, 2014
If they switch to all-county, we're hoping they play “Country Grammar” nonstop.