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Nelly's 'Hot in Herre' Is Playing Nonstop On This Radio Station

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Nelly’s “Hot in Herre” has been playing for at least 17 straight hours on San Francisco’s Latino Mix 105.7.

Why, do you ask, besides that it’s an amazing idea? The station’s going over to a new format, as Gawker as pointed out, becoming rebranded as Hot 105.7 and has been playing the song since 3 p.m. yesterday.

The stunt caught the imagination of the Twitterverse, which was pretty unanimous in its appreciation for Nelly’s eternal jam.

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If they switch to all-county, we're hoping they play “Country Grammar” nonstop.