Max Lugavere Wants to Change the World with Rockdrive
Two years ago Max Lugavere decided to combine two of his passions -- world-changing (you may recognize him from Current TV) and music -- to create an event called Rockdrive. Two years later, the event has grown into an entire night of music and fundraising at Troubadour on December 11. With an expanded team of co-producers and advisors, Lugavere has big ambitions for Rockdrive and envisions it turning into a broadly distributed DIY-style event in the coming year. We caught up with him to learn more about Rockdrive 2010.
LAist: How did Rockdrive come to be?
Max Lugavere: I founded Rockdrive as a way to use the power of music to bring people together and give back to the community. We want the Rockdrive brand to become synonymous with unforgettable massive music events where the audience members are just as much stars for coming out as is the talent performing on stage.